From barcodes to broadcast -- why smart money is pouring into the intersection of first-party data, closed-loop attribution, and retail-owned media channels
Insightful and detailed review of a beyond-emerging advertising category. Great summary of the major players, trends, and future of RMN.
Thanks Ed!
Insightful and detailed review of a beyond-emerging advertising category. Great summary of the major players, trends, and future of RMN.
Thanks Ed!